Mobile games are popular not only with kids but also with grown up adults. Mobile games provide an immersive experience to the players, which is the reason behind their popularity. However, there are as many mobile games as there are in a number of countries in the world and competition is tough.

You might be having a good mobile game but without good marketing it will not be a successful product. In this blog, we discuss tips and tricks of mobile game marketing.

Read on to make your mobile game popular across the globe and reap the benefits.

What is Mobile Game Marketing?

Mobile game marketing can be defined as a method of promoting a mobile game to increase the number of players across the world, thus increasing revenue over a period of time.

Although there are several ways of promoting a mobile game, the most popular ones are paid mobile game advertising, influencer marketing and organic game marketing.

Let’s have a look at each of them in detail.

Types of Mobile Game Marketing

Let’s have a look at some of the popular types of mobile game marketing. These three are the most prominent.

Paid Mobile Game Marketing

This involves running several ads on various online platforms to get more players. This is very effective as they allow marketers to target a specific group in chosen markets.

These ads can be in the form of videos, banners and playable ads. Video ads are a good choice for displaying a game’s graphics and dynamics. Playable ads allow potential players to get a feel of the actual game.

Banner ads can inform players about the features of the game and showcase the graphics.

Organic Mobile Game Marketing

This type of mobile game marketing is done by app store optimization, content marketing, social media and user-generated content.

App store optimization involves increasing the visibility in search results and its conversion rates. Content Marketing includes creating relevant and valuable content in the form of infographics, images and videos. This helps in creating brand awareness and establishing your game amongst the players community.

Share tips, engaging stories, and insights to engage and retain your target audience.

You know the power of social media for promoting any product or service and mobile games are no different. You can make use of platforms like Facebook, Instagram and X.

You can also make use of user generated content to promote your game further. Players can be encouraged to share their experiences and achievements. This can increase the popularity and credibility of the game.

Tips & Tricks For Mobile Game Marketing

Having seen what mobile game marketing is and their different types, its time for some tips and tricks for future success.

Tip#1 Make Use of Augmented Reality

Augmented Reality(AR) superimposes digital objects on top of the real world. This provides a great option for bringing your in-game experience to life. AR ads have the capability to drive user engagement and deliver a memorable experience.

The way AR ads are displayed, make them less intrusive on the screen and make them more appealing. A mobile game marketer can create an AR ad which allows the viewers to try a VR headset to experience the game in Virtual Reality.

Case study: Pokemon Go

Tip#2 Tie up with Mobile Gaming Platform

Mobile gaming platforms are apps or websites which help in publishing and promoting your game. You can post your mobile game ads on this platform that allows access to variety of different games and get new audiences.

Most popular mobile gaming platforms at present are Google Play store, Amazon App store and Apple’s App store. These platforms allow marketers to create various marketing campaigns on their app store pages.

Case Study: Valorant have leveraged Discord for community management and in-game events

Tip#3 Offer Freemium Games

Freemium games are the ones that allow players to play the game for free, with some features unlocked, after someone makes an in-app purchase. These games are popular as they allow users to try out the game before purchasing the complete version.

The trick here is to offer some good features of your game for free and engage the user to make the purchase. So, you need to decide whether you want to offer a premium game or a freemium game.

Case Study: PUBG Mobile

Tip#4 Make Use of Video Ads

Video ads are a great tool if you want to increase your brand awareness. You need to create a long-term impact by creating playable ads. This will create awareness for your game prior to the launch and promote it post-launch.

However, you need to keep in mind that your video ad has a single message and avoid confusing your target audience with too much information.

Case study: Subway surfers, Candy Crush Saga, 

Tip#5 Bid on Ad Space

You must consider advertising during live events as well as tournaments to reach audiences that are actively engaged in gaming. For example, run an ad during an esports tournament, live-streamed game session, or a gaming convention.

All these events are especially important for mobile games having multiplayer capabilities and you can target large groups of players. Although event advertising is costly, it also provides very high ROI.

Tip#6 Game Reviews

Nothing is more precious than game reviews given by players who have already experienced the game. Game reviews can help you reach players whom you can never discover via other means.

There are a large number of platforms that can give you reviews and some have more credibility than others. However, you should consider all possible options to start with.

You must showcase your reviews on your social media pages and your newsletters. The other platform for reviews can be your app store pages for direct conversions.

Case study: Fornite and Minecraft

Tip #7 Influencer Marketing

This method of promoting your game involves tying up with influencers who have a large number of followers on various online platforms. Influencers can also create some engaging content which resonates with their audience.

This can increase the number of downloads from app stores, thus increasing the number of players. However, you need to identify the suitable influencers who are in tune with your game genre. So, marketers need to build long-term relationships with influencers to reap benefits.

Case study: Clash Royale

Tip#8 Do Not Forget The Analytics

Once you have implemented all of the above-mentioned tips, you need to take care of the analytics. Measure all the results and make adjustments to maximize the impact of your mobile game marketing campaign.

Analyze your social media posts and email newsletters to see if they are leading to any conversions. Keep an eye on your landing pages to see the quality of traffic you are receiving.

Wrapping Up…

Building a great mobile game is not enough these days, as a large number of games are released each day. To stand out from the crowd, you need to market the mobile game effectively, especially after launch.

Build a good mobile game and follow the tips we have discussed, and your mobile game will become a success.

In case you need help with your mobile game marketing, get in touch with Technotic Solutions.