Rith Deb

AEO explained: how answer engines like Google AI Overviews, ChatGPT and Perplexity pick sources, and 5 benefits of optimising your site for them.

How page speed and Core Web Vitals affect SEO, how to measure LCP, INP and CLS, and the fixes that make the biggest difference on real sites.

What AI can and cannot do in digital marketing today, which tasks it is automating, and the skills marketers still need. A practical view.

Why influencer marketing builds trust and reach, how to pick the right creators, and how brands in Mumbai measure campaign results.

Mobile game marketing tips: pre-launch buzz, app store optimisation, paid user acquisition, influencers and retention tactics for game studios.

Google Ads vs Facebook Ads compared on intent, targeting, cost and formats, and how to decide which platform fits your business goals.

What social media management involves, from planning and posting to community replies and reporting, and how to judge if it is working.

Ten proven SEO strategies to grow organic traffic: keyword targeting, technical fixes, content upgrades, internal links and local SEO.

YouTube SEO best practices: keyword research, titles, descriptions, chapters, thumbnails and engagement signals that help videos get found.

Seven practical ways AI is changing digital marketing: personalisation, content, ads, chatbots, analytics and SEO, with real-world examples.